Trust Me—"Jam Blonde" Hair Will Be One of the Biggest Beauty Trends This Summer

This week, we've finally been blessed with some sunshine in the UK, and the arrival of the warmer weather has brought about lots of lighter, brighter hair colour trends for us beauty editors to unpack. There's no denying that blonde hues pick up in popularity in the spring and summer months, but deciding what shade to go for can be tricky.

However, if you've read our guide to the biggest spring hair colour trends, you'll know that "jam blonde" is set to make waves this season. What is this trending hair colour, I hear you ask? Keep on scrolling for all the info...

What Is Jam Blonde Hair?

As mentioned in our spring hair colour trend guide, jam blonde is the perfect shade for the warmer months. Colour specialist and founder of STIL, Christel Barron-Hough, told us that this hair trend was spotted at Copenhagen and Paris fashion weeks and that it's quickly become a sought-after hue in London, too. "It’s super fun and full of golden hues with a hint of orange zest, but it can be made sweeter and brighter by adding more yellow," she explains. This warm, sunshine-infused hair colour is a welcome change to the ashy blonde shades we've been seeing in previous years, and if the pictures below don't convince you to give jam blonde hair a go this season, then I don't know what will.

Jam Blonde Hair Trend Inspiration